Boyett, Joseph H; Boyett, Jimmie T <br/><br/>
The Guru guide to marketing: a concise guide to the best ideas from todays top marketers 

 -  John Wiley and Sons Ltd,  2003 
 - xiv, 252 p. 
<br/><br/><label>ISBN: </label>0 471 21377 2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing