TY  - BOOK
AU  - Collier, Mack
TI  -  Think like a rock star : how to create social media and marketing strategies that turn customers into fans
SN  - 978-9351344834
U1  - 302.231 COR 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill
KW  - Internet marketing
KW  - Social media
KW  - Branding
KW  - Music trade - Marketing
N1  - Gratis
N2  - Shows you how to connect and engage with customers both online and offline to create a fan-centric brand using case studies of rock stars, including: Taylor Swift - who cultivates an army of devoted fans by constantly devising amazing experiences for them; and Johnny Cash - who was so passionate about his fans that he even followed them to jail
ER  -