Parasuraman, A.; Grewal, Dhruv; Krishnan, R. <br/><br/>
Marketing research 

 - New Delhi  Biztantra  2004 
 - xxiv, 683 p. 
<br/><br/><label>ISBN: </label>81 7722 514 6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research