Post, Richard S.; Post, Penlope N. <br/><br/>
Global brand integrity management: how to protect your product in today's competitive environment 

 - New Delhi  Tata McGraw Hill Publishing Company  2008 
 - xv, 309 p. 
<br/><br/><label>ISBN: </label>978 0 07 149444 1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management