TY  - BOOK
AU  - Post, Richard S.; Post, Penlope N.
TI  - Global brand integrity management: how to protect your product in today's competitive environment
SN  - 978 0 07 149444 1
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company
KW  - Brand management
ER  -