Spear, Steven J. <br/><br/>
Chasing the rabbit: how market leaders outdistance the competition and how great companies can catch up and win 

 - New Delhi  Tata McGraw Hill Publishing Company  2009 
<br/><br/><label>ISBN: </label>978 0 07 014072 1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing