TY  - BOOK
AU  - Spear, Steven J.
TI  - Chasing the rabbit: how market leaders outdistance the competition and how great companies can catch up and win
SN  - 978 0 07 014072 1
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company
KW  - Marketing
ER  -