TY  - BOOK
AU  - Capon, Noel.; Shekhar Singh, Siddharth
TI  - Managing marketing an applied approach
SN  - 978-8126548514
U1  - 658.8 CAP 
PY  - 2014///
CY  - New Delhi
PB  - Wiley
KW  - Marketing
KW  - Managing - Marketing
UR  - https://www.wileyindia.com/managing-marketing-an-applied-approach.html
ER  -