Retailing management
- 8th Ed.,
- New Delhi McGraw Hill 2014
- xxxvi, 848 p. 23 cm ; Pbk
Gratis Rs.725/-
1. The World of Retailing 2. Types of Retailers 3. Multichannel Retailing 4. Customer Buying Behavior 5. Retail Market Strategy 6. Financial Strategy 7. Retail Locations 8. Retail Site Location 9. Human Resource Management 10. Information Systems and Supply Chain Management 11. Customer Relationship Management 12. Managing the Merchandise Planning Process 13. Buying Merchandise 14. Retail Pricing 15. Retail Communication Mix 16. Managing the Store 17. Store Layout, Design, and Visual Merchandising 18. Customer Service.
Retailing Management continues to focus on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. The concepts are well portrayed with ‘Refacts’, ‘The Indian Retail Scape’, ‘Retailing Views’, and ‘Profiles of Retail Managers’. In its Eight Edition, this book, as always, takes into account and discusses the changes in the retailing sector in an engaging manner.