Kumar, Dinesh <br/><br/>
Consumer behaviour includes online buying trends 

 - New Delhi  Oxford  2015 
 - xvi, 706 p  24 cm ; Pbk 
<br/><br/> Gratis Rs.625/- 
<br/><br/>Part 1: Overview of Consumer Behaviour<br/>Part 2: The Consumer as an Individual<br/>Part 3: Influences on Consumer Behaviour<br/>Part 4: Modifying Consumer Behaviour<br/>Part 5: Analysing Consumer Behaviour<br/>Part 6: The Modern Consumer 
<br/><br/> Consumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in marketing. While dealing with the consumption choices and behaviour of individuals from socio-cultural and psychological point of view, it also describes contemporary concepts such as online buying behaviour and consumer engagement marketing which promises to change the face of marketing forever. 
<br/><br/><label>ISBN: </label>978-0198095927 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Trends
<br/><br/><label>Dewey Class. No.: </label>658.8342 KUM