TY  - BOOK
AU  - Lovelock, Christopher Et.al
TI  - Services marketing people technology, strategy
SN  - 9788131759394
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  - Professions--Marketing
KW  - Customer services--Marketing
KW  - Marketing--Management
KW  - Service industries--Marketing
N2  - Services Marketing is a comprehensive book for students of Business Management. The book comprises chapters on consumer behavior in a services context, positioning services in competitive markets, applying the 4Ps of marketing to services, designing and managing the customer interface, and striving for service excellence. In addition, the book includes several case studies and examples to help understand the concepts better. This book is essential for professionals of sales and marketing
ER  -