Hollis, Nigel <br/><br/>
Global brand : gow to creat and develop lasting brand value in the world market 

 - London  Palgrave Macmillan  0 
 - xvii, 254 p. 
<br/><br/><label>ISBN: </label>0-230-60622-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management