Riesenbeck, Hajo; Perrey, Jesko <br/><br/>
Power brands :measuring making and managing brand success 

 - 2nd Rev 
 -  Wiley  2009 
 - xviii, 348 p. 
<br/><br/><label>ISBN: </label>978-3-527-50390-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management