Syed, Imran <br/><br/>
Wowability :how to achieve it and why it matters 

 - Chichester  John Wiley & Sons  2008 
 - xiii, 240 p. 
<br/><br/><label>ISBN: </label>978-0-470-82289-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management