Taylor, Jack L; Robb, James F Eds. <br/><br/>
Fundamentals of marketing :additional dimensions :selections from the literature 

 - 2 nd 
 - New York  McGraw-Hill Book Company  1975 
 - xvii, 485 p. 
<br/><br/><label>ISBN: </label>0-07-063116-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing