Pride, W. M; Ferrell, O.C <br/><br/>
Understanding marketing 

 - 3rd Ed 
 -  Taraporevala and Sons  1983 
 - xv, 330p. 
<br/><br/><label>ISBN: </label>0-395-32634-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing