Wasson, Chester R; McConaughy, David H <br/><br/>
Buying behaviour and marketing decisions 

 - New York  Appleton-Century Crofts  1968 
 - xv, 330p. 
<br/><br/><label>ISBN: </label>0-395-32634-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour