TY  - BOOK
AU  - Maity, Moutusy
TI  - Internet marketing : a practical approach in the Indian context
SN  - 978-0199469550
U1  - 658.872 MAI 
PY  - 2017///
CY  - New Delhi
PB  - Oxford University Press
KW  - Income and wealth
N1  - Gratis Rs.425/-; Overview
Search Engine Optimization (SEO)
Search Advertising
Display Advertising
Web Analytics
The Online Consumer
Social Media Marketing
Social Media Analytics: Structured Data
Social Media Analytics: Un-Structured Data
Mobile Marketing
E-mail Marketing
Content Marketing and Online Marketing Strategy
Looking Ahead
N2  - Internet Marketing, designed with the purpose of explaining concepts of the subject from an India-specific context, also provides comparisons of ways online marketing is dealt with in India and in the west. An apt textbook for students of MBA specializing in Marketing, it also describes the importance of digital resources such as social media and web analytics for the purposes of undertaking digital marketing
UR  - https://india.oup.com/product/internet-marketing-9780199469550?searchbox_input=9780199469550
ER  -