Strategic management : theory and application
- New Delhi Oxford University Press 2008
- xxiv,822 p Pbk
Gratis,Rs.690/-
Part One: Core Concepts Chapter 1: Strategy and the Organization Chapter 2: What is Strategic Management? Part Two: Assessing Fit and Distinctiveness Chapter 3: Understanding the Influence of the Environment Chapter 4: Distinctiveness (1): Competitive Stance Chapter 5: Distinctiveness (2): Scope, Scale and Diversity Chapter 6: Distinctiveness (3): The Value Chain Part Three: Assessing The Sustainability of Advantage Chapter 7: The Resource-based View of the Firm Chapter 8: Architecture, Structure and Culture Chapter 9: The Management of Complex Organization Chapter 10: Knowledge, Learning and Innovation Part Four: From Strategic Analysis to Strategy Formulation Chapter 11: Assessing Organizational Performance and Setting Strategic Priorities Chapter 12: Options and Strategic Methods Chapter 13: Strategies in Profit-making Contexts Chapter 14: Strategies in International Contexts Chapter 15: Strategies Where Profit is Not the Main Objective Part Five: Strategy Implementation 16: Effecting Organizational Change 17: Making Strategy Happen
Strategic Management: Theory and Application is an undergraduate and postgraduate student-focused text which provides an emphasis on skills development. The features provided throughout the book promote the development of critical thinking, analytical rigour and creativity skills. The text is structured to include a variety of learning features including real-life applications, four running cases, what can go wrong boxes, theoretical debates, using evidence, creative strategising, end-of-chapter cases and longer cases. These place emphasis on realism through recent, illustrative examples of what can go wrong with even the most well-conceived strategies as well as demonstrating the relevance of the theory to real-life practice. The balanced approach to theory and application summarises relevant economic, sociological and organisation-theoretic concepts, without attempting to artificially force these into inappropriate theoretical 'boxes'. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area.