TY  - BOOK
AU  - Thaler, Richard H; Sunstein, Cass R.
TI  - Nudge: improving decisions about health, wealth and happiness
SN  - 978-0141040011
U1  - 330.019 THA 
PY  - 2009///
CY  - New York
PB  - Penguin Books
KW  - Consumer behavior
KW  - Decision making--Psychological aspects
KW  - Economics--Psychological aspects
KW  - Choice (Psychology)--Economic aspects
N1  - Gratis Rs.499/-; Humans and Econs
Money
Society
Extensions and Objections
UR  - https://www.penguin.co.uk/books/56784/nudge/
ER  -