Hutt, Michael D.; Speh, Thomas W. <br/><br/>
Business marketing management: B2B 

 - 9th ed. 
 - Australia  Thomson  2007 
 - xxx, 658 p. 
<br/><br/><label>ISBN: </label>978 81 315 0205 1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management