Noronha, Ernesto; Cruz, Premilla D <br/><br/>
Employee identity in Indian call centres: the notion of professionalism 

 - New Delhi  Sage Publications  2009 
 - xiii, 184p  22 cm ; Pbk 
<br/><br/> Rs.395/- 
<br/><br/>Call centres as workplaces --<br/>The call centre industry in India --<br/>The research process --<br/>Professionalism as lived experience --<br/>Professionalism and the reinvention of the trade union movement --<br/>Professionalism contested --<br/>Final word. 
<br/><br/> 	<br/>Based on a series of qualitative inquiries exploring employee experiences of work in international facing call centres in Mumbai and Bangalore, India, this book presents the lived experience of call centre agents, coupled with managers' perspectives and trade unionists' viewpoints 
<br/><br/><label>ISBN: </label>978-8132100799 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professional management<br/>Call centres Industry<br/>Call centres - India<br/>Business<br/>Call centers