TY  - BOOK
AU  - Noronha, Ernesto; Cruz, Premilla D
TI  - Employee identity in Indian call centres: the notion of professionalism
SN  - 978-8132100799
PY  - 2009///
CY  - New Delhi
PB  - Sage Publications
KW  - Professional management
KW  - Call centres Industry
KW  - Call centres - India
KW  - Business
KW  - Call centers
N1  - Rs.395/-; Call centres as workplaces --
The call centre industry in India --
The research process --
Professionalism as lived experience --
Professionalism and the reinvention of the trade union movement --
Professionalism contested --
Final word
N2  - 	
Based on a series of qualitative inquiries exploring employee experiences of work in international facing call centres in Mumbai and Bangalore, India, this book presents the lived experience of call centre agents, coupled with managers' perspectives and trade unionists' viewpoints
ER  -