Thaler, Richard H; Sunstein, Cass R. <br/><br/>
Nudge: improving decisions about health, wealth and happiness 

 - New York  Penguin Books  2009 
 - x,305 p  20 cm; Pbk 
<br/><br/> 	<br/>Every day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage. 
<br/><br/><label>ISBN: </label>978-0141040011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics<br/>Economics--Psychological aspects<br/>Consumer behaviour