Brace, Ian <br/><br/>
Questionnaire design : how to plan, structure, and write survey material for effective market research 

 - London  Kogan Page  2004 
 - xii, 289 p. 
<br/><br/><label>ISBN: </label>0-7494-4181-x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Research Methodology