Zeithaml, Valarie; Bitner, Mary Jo <br/><br/>
Services marketing: integrating customer  focus across the firm /4 ed. 

 - 4 
 - New Delhi  Tata McGraw Hill  2008 
 - xxix, 743 p. 
<br/><br/><label>ISBN: </label>978-0-07-066007-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing