TY  - BOOK
AU  - Zeithaml, Valarie; Bitner, Mary Jo
TI  - Services marketing: integrating customer  focus across the firm /4 ed
SN  - 978-0-07-066007-6
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Services Marketing
ER  -