Kim, W. Chan; Mauborgne, Renee <br/><br/>
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 

 - Boston, MA  Harvard Business School Press  2005 
 - 240 p 
<br/><br/><label>ISBN: </label>978-1591396192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Management