TY  - BOOK
AU  - Kim, W. Chan; Mauborgne, Renee
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
SN  - 978-1591396192
PY  - 2005///
CY  - Boston, MA
PB  - Harvard Business School Press
KW  - Strategic Management
ER  -