Ariely, Dan <br/><br/>
Predictably irrational: the hidden forces that shape our decisions  

 - London  Harper Collins   2008 
 - xxii, 280p.  22cm ; Pbk 
<br/><br/> Rs.395/- Flipkart ; Rainwater moisture  Corners....2015 
<br/><br/> An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly 
<br/><br/><label>ISBN: </label>978-0007307432  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Reasoning (Psychology)<br/>Decision making<br/>Economics--Psychological aspects<br/>Social values<br/>Consumers--Psychology<br/>Marketing--Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>153.83 ARI