Ed. Segal Horn, Susan

Strategy reader - 2 - U S A Blackwell publishing 2004 - XVI, 523 p. 25 cm ; Pbk

Designed to be used with any major textbook, The Strategy Reader will provide the basic structure for any course in strategic management. It will appeal to students and to managers seeking to broaden their understanding of the strategic issues facing their organization.




Strategic planning

658.4012 STR