TY - BOOK AU - Ed. Segal Horn, Susan TI - Strategy reader SN - U1 - 658.4012 STR PY - 2004/// CY - U S A PB - Blackwell publishing KW - Strategic planning N2 - Designed to be used with any major textbook, The Strategy Reader will provide the basic structure for any course in strategic management. It will appeal to students and to managers seeking to broaden their understanding of the strategic issues facing their organization ER -