Indian media in a globalised world
- London Sage Publications India Pvt.Ltd 2010
- xix,275 p. 21 cm; Hard Bound
Rs.550/-
Section 1 The Economic Aspect Section 2 The Political Aspect Section 3 The Cultural Aspect Section 4 Media Policy
his book explores the transformation of Indian media in the context of two major developments: globalization, which has introduced what are termed as 'foreign' elements to Indian culture, and the opening of the floodgates for foreign media to enter the country. It discusses both theoretical considerations and empirical studies related to the role of Indian media. Indian Media in a Globalised World adopts a multi-disciplinary approach and looks at the role of media in purveying political, economic, and cultural identities.
978-8132104018
Social Science Mass media--Economic aspects Mass media--Social aspects