TY  - BOOK
AU  - Ranganathan, Maya
TI  - Indian media in a globalised world 
SN  - 978-8132104018
U1  - 302.230954 RAN 
PY  - 2010///
CY  - London
PB  - Sage Publications India Pvt.Ltd 
KW  - Social Science
KW  - Mass media--Economic aspects
KW  - Mass media--Social aspects
N1  - Rs.550/-; Section 1 The Economic Aspect
Section 2 The Political Aspect
Section 3 The Cultural Aspect
Section 4 Media Policy
N2  - his book explores the transformation of Indian media in the context of two major developments: globalization, which has introduced what are termed as 'foreign' elements to Indian culture, and the opening of the floodgates for foreign media to enter the country. It discusses both theoretical considerations and empirical studies related to the role of Indian media. Indian Media in a Globalised World adopts a multi-disciplinary approach and looks at the role of media in purveying political, economic, and cultural identities.
ER  -