Mercer, David  <br/><br/>
Marketing 

 - 2 
 - UK  Blackwell Business  1996 
 - xiv, 560 p.  25 cm ; Pbk 
<br/><br/> Complimentary by the Publisher 
<br/><br/><label>ISBN: </label>0-631-19638-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 MER