Kumar, S.Ramesh  <br/><br/>
Consumer Behaviour and Branding: Concepts, readings and cases 

 -  Pearson 
<br/><br/> Flipkart 
<br/><br/><label>ISBN: </label>978-81-317-2236-7 
<br/><br/><label>Dewey Class. No.: </label>658.8342 KUM