Keller, Kevin Lane,; Parameswaran, Ambi M G,; Jacob, Isaac <br/><br/>
Strategic brand management : building, measuring and managing brand equity  

 - 4 
 - New Delhi  Pearson  2015 
 - xxix, 586 p.  26cm ;Pbk 
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL