TY  - BOOK
AU  - Keller, Kevin Lane,; Parameswaran, Ambi M G,; Jacob, Isaac
TI  - Strategic brand management : building, measuring and managing brand equity 
SN  - 9789332542204
U1  -  658.827 KEL 
PY  - 2015///
CY  - New Delhi
PB  - Pearson
KW  - Brand name products--Management
KW  - Product management
ER  -