Khanna, Tarun,; Palepu, Krishna G,; Bullock, Richard J <br/><br/>
Winning in emerging markets :a road map for strategy and execution  

 - Boston  Harvard Publications  2011 
 - xii,247p.  Pbk 
<br/><br/> Velan Books 
<br/><br/>Introduction --<br/>The nature of institutional voids in emerging markets --<br/>Spotting and responding to institutional voids --<br/>Exploiting institutional voids as business opportunities --<br/>Multinationals in emerging markets --<br/>Emerging giants : competing at home --<br/>Emerging giants : going global --<br/>The emerging arena 
<br/><br/> Rather than defining emerging markets by particular size or growth qualifications, the authors argue that the primary exploitable characteristic of these markets is their lack of developed infrastructures and institutions that might enable efficient business operations. 
<br/><br/><label>ISBN: </label>9 781 422 143 896 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce<br/>Globalization - Economic aspects<br/>International business enterprises <br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.4012091724 KHA