TY  - BOOK
AU  - Khanna, Tarun,; Palepu, Krishna G,; Bullock, Richard J
TI  - Winning in emerging markets :a road map for strategy and execution 
SN  - 9 781 422 143 896
U1  - 658.4012091724 KHA 
PY  - 2011///
CY  - Boston
PB  - Harvard Publications
KW  - Commerce
KW  - Globalization - Economic aspects
KW  - International business enterprises
KW  - Marketing - Management
N1  - Velan Books; Introduction --
The nature of institutional voids in emerging markets --
Spotting and responding to institutional voids --
Exploiting institutional voids as business opportunities --
Multinationals in emerging markets --
Emerging giants : competing at home --
Emerging giants : going global --
The emerging arena
N2  - Rather than defining emerging markets by particular size or growth qualifications, the authors argue that the primary exploitable characteristic of these markets is their lack of developed infrastructures and institutions that might enable efficient business operations
ER  -