Haig, Matt. <br/><br/>
Brand failures :the truth about the 100 biggest branding mistakes of all time  

 -  Kogan Page 
<br/><br/> Viva 
<br/><br/><label>ISBN: </label>9 780 749 462 994 
<br/><br/><label>Dewey Class. No.: </label>658.827 HAI