TY  - BOOK
AU  - Balakrishna, Sidharth
TI  - Case studies in marketing
SN  - 9 788 131 757 970
U1  - 658.8 BAL 
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
KW  - Advertising
N1  - Ane Books B2190 Gratis Rs.333/-; 1.	Fair & Lovely: Creating Demand
2.	BPCL: Ushering in a Retail Revolution
3.	Frooti’s Innovative Campaign
4.	Britannia Industries Ltd.: Revitalizing a Brand
5.	Haldiram’s: Getting the Four Ps Right
6.	Maruti Suzuki
7.	Coca-Cola
8.	Bharti Airtel: Ringing in a Revolution
9.	All Out’s Audacious Strategy
10.	Discovery Channel: Going Local
11.	Project Shakti : Tapping the Fortune at the Bottom of the Pyramid
12.	Food for Further Thought
N2  - Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. They also foster learning through the development of independent thought, creativity, interpersonal communication, and decision-making skills. This collection of twelve cases is drawn from different sectors like FMCG, automobiles, and the petroleum sector
ER  -