Keller, Kevin Lane et al. <br/><br/>
Strategic brand management: building, measuring, and managing brand equity  

 -  Pearson 
<br/><br/> Ane Books 
<br/><br/><label>ISBN: </label>9 788 131 756 898 
<br/><br/><label>Dewey Class. No.: </label>658.8/27 KEL