Philip Jones, John <br/><br/>
Brands as engines for profit : universal guidelines on how to drive growth 

 - New Delhi  Tata Mc-Graw Hill  2012 
 - xvi, 228 p.  23 cm; Hard 
<br/><br/> Wisdom 
<br/><br/><label>ISBN: </label>9 781 259 005 893 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827 PHI