TY  - BOOK
AU  - Philip Jones, John
TI  - Brands as engines for profit : universal guidelines on how to drive growth
SN  - 9 781 259 005 893
U1  - 658.827 PHI 
PY  - 2012///
CY  - New Delhi
PB  - Tata Mc-Graw Hill
KW  - Brand management
N1  - Wisdom
ER  -