Meehan, Julie M et al. Eds., <br/><br/>
Pricing and profitability management : a practical guide for business leaders 

 - Singapore  John Wiley & Sons  2011 
 - xiv, 310 p.  HB 
<br/><br/> A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness). Exploring each category in detail, the book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organization.<br/><br/>The ultimate "how to" manual for any executive or manager interested in price management, the book presents a holistic, comprehensive framework that shows how integrating these pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach.<br/><br/>Presents a comprehensive framework for more effectively managing pricing and profitability<br/>Identities the six key categories of pricing and profitability management<br/>Shows you how to gain a competitive edge by managing pricing and profitability. 
<br/><br/><label>ISBN: </label>9 780 470 825 273 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing<br/>Profit
<br/><br/><label>Dewey Class. No.: </label>658.816 MEE