TY  - BOOK
AU  - Meehan, Julie M et al. Eds.,
TI  - Pricing and profitability management : a practical guide for business leaders
SN  - 9 780 470 825 273
U1  - 658.816 MEE 
PY  - 2011///
CY  - Singapore
PB  - John Wiley & Sons
KW  - Pricing
KW  - Profit
N2  - A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness). Exploring each category in detail, the book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organization.

The ultimate "how to" manual for any executive or manager interested in price management, the book presents a holistic, comprehensive framework that shows how integrating these pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach.

Presents a comprehensive framework for more effectively managing pricing and profitability
Identities the six key categories of pricing and profitability management
Shows you how to gain a competitive edge by managing pricing and profitability
UR  - http://onlinelibrary.wiley.com/book/10.1002/9781119199564
ER  -