Minsky, Laurence; Fahey, Colleen <br/><br/>
Audio branding : using sound to build your brand 

 - Great Britain  Kogan Page  2017 
 - xvi,211p.  23 cm;Pbk 
<br/><br/> Book well-1357 Dt.05 Feb 18- Rs.1895.05/- 
<br/><br/>1.	Wake up to the power of audio branding<br/>2.	Audio branding in the digital age<br/>3.	It's time we came to our sensory marketing <br/>4.	Welcome to the world of audio branding <br/>5.	The search for your sound <br/>6.	What gets measured <br/>7.	The audio-branding process<br/>8.	 How to launch your audio brand <br/>9.	Maintaining and evolving your audio brand <br/>10.	Music and sound design in environments -- 
<br/><br/> Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. 
<br/><br/><label>ISBN: </label>978-0749478575 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Music in advertising<br/>Advertising--Brand name products<br/>Branding - Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827 MIN