TY  - BOOK
AU  - Minsky, Laurence; Fahey, Colleen
TI  - Audio branding : using sound to build your brand
SN  - 978-0749478575
U1  - 658.827 MIN 
PY  - 2017///
CY  - Great Britain
PB  - Kogan Page
KW  - Music in advertising
KW  - Advertising--Brand name products
KW  - Branding - Marketing
N1  - Book well-1357 Dt.05 Feb 18- Rs.1895.05/-; 1.	Wake up to the power of audio branding
2.	Audio branding in the digital age
3.	It's time we came to our sensory marketing 
4.	Welcome to the world of audio branding 
5.	The search for your sound 
6.	What gets measured 
7.	The audio-branding process
8.	 How to launch your audio brand 
9.	Maintaining and evolving your audio brand 
10.	Music and sound design in environments --
N2  - Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality
ER  -