Ahmad, Ali J.,

Entrepreneurship in developing and emerging economies / by Ali J. Ahmad, Punita Bhatt, Iain Acton ; foreword by Professor Monder Ram. - Thousand Oaks, CA, Sage publications, 2019. - xxvi, 241, 7, 4 pages : illustrations ; 24 cm. - Sage texts .

Rs.425/-
TBH86/74

The practices of entrepreneurship. An introduction to enterprise and entrepreneurship ; Practising creativity ; Understanding and doing innovation ; Making entrepreneurial decisions with effectual thinking --
Enterprise design. Customer research ; Applying jobs-to-be-done for framing problems ; Designing new value propositions ; Testing value propositions with lean start-up --
Start-up enterprise management. Pitching to potential investors ; Sales and sales management ; Entrepreneurial finance ; Ethics and professional practice ; Implementation and operations management.

9789353285333 (pbk.)

--Entrepreneurship--Developing countries

338.04091724 AHM